2011… New Products to Indulge In

And a happy new year to you! Sure, we may be a couple of weeks late ringing in 2011, but when I say we’ve been busy over here at the Supergoop! offices, it’s the understatement of the new year. In addition to creating a whole slate of new Supergoop! products for you to indulge in, I’ve been really preoccupied making my resolutions: Take a spin class. Try a cleanse diet. Wake up earlier every day, watch all 10 of the movies nominated for Oscars this year. Organize the music on my iPod. Make a home-cooked meal for my family—once a month.

While some of these declarations may seem overly optimistic (what mother of two do you know has the time to watch 10 movies?), there is one resolution I made long ago that I diligently keep every day of every year: The practice of safe sun protection for the entire family. And now Supergoop! is making it oh-so easy for you to add healthy, sun-centric skincare to your list of resolutions, too.

With a bevy of new products that bring innovative SPF to the market just in time for the spring-summer season—like the Save Face Collection, which launches at Nordstrom stores nationwide this week.  Our new sunscreen serum technology is first to permeate the U.S. market to deliver a superior, new UV-protective light-as-a-feather formula while allowing for the natural production of vitamin D in the skin at the same time.   If you’ve not experienced Supergoop! before, stop by any one of the Nordstrom or SEPHORA stores nationwide for our big 2011 launch events where we’ll unveil all sorts of fun, products, and surprises. Or, check us out on Facebook and enter to win our weekly giveaways.

So, consider Supergoop! your inspiration to keep at least one of your resolutions this year … and make this season (and the next) safe in the face of the sun.

Holly

Posted on January 31, 2011 4:52 PM | Permalink | Comments (View)
The End of Summer is NOT the End of Sunscreen

So, the end of summer is very nearly upon us—Labor Day is less than two weeks away, if you can believe it—and soon we’ll be packing up our straw hats and bathing suits, beach bags and flip-flops. But not, we repeat, not the sunscreen.

Never the sunscreen, people, and we’ll tell you why: excessive exposure to the sun not only causes wrinkles but increases your risk for developing skin cancer—your vulnerable face is still out there for those hardcore UV rays to shine on. And although the sun is at its least powerful in the winter months, it’s very nearly impossible to avoid all of the sun’s damaging UV rays (unless of course you live in a cave). So, you need to be vigilant in your efforts to protect your gorgeous mug for all 365 days of the year.

However, take heart: This doesn’t require an extra half hour in front of the bathroom mirror. It’s as simple as adding a quick step in your morning beauty regimen (which you should be in the habit of doing anyway after the past three months!): Cleanse first, then your sunscreen/moisturizer combo, and finally, if you choose, your makeup. It’s as easy as that.

What’s not so easy is figuring out what kind of sun protection to buy and use. There’s a lot of information in the marketplace right now and not all of it is accurate (or decipherable). And since we are committed to protecting you and your family from both harmful skincare ingredients and the UV rays of the sun, we’ve developed a quick list for choosing the best sunscreen:

  • Be wary of products claiming waterproof, hypoallergenic, eight-hour or all-day/continuous protection, and/or chemical-free (the FDA deems these claims unacceptable)
  • The FDA recognizes claims that can be substantiated with numbers such as “clinically tested,” “water resistant (up to 40 minutes),” and “very water resistant (up to 80 minutes)”
  • Read the ingredient list. If you see things like oxybenzone (a.k.a. benzophenone-3), methylparaben, propylparaben, ethylparaben, propylene glycol, fragrances, and dyes-Move On.
  • Keep your eyes peeled for safer ingredients, such as Avobenzone (Parsol 1789) or alternatively, the whole particle physical blocks titanium dioxide and zinc
  • Look for SPF 30+ in combination with UVA Active Ingredients or the words “broad spectrum” to ensure protection against both UVA and UVB rays. Even better, ask your favorite brand to send you the UVA testing paperwork because in the U.S. alone, it is acceptable for any sunscreen brand to claim “broad spectrum” without having any tests to back it up

And because we like to make things as easy as possible, Supergoop! meets all of the above criterion AND we are giving sample packs to 50 new Facebook fans who tell us your preference (before Labor Day!) for SPF lip balm flavors: Mint, Vanilla, Coconut or Acai Berry.

Posted on August 25, 2010 3:01 PM | Permalink | Comments (View)
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