311 on Suncare for Kids

With spring finally upon us, it seems that everyone I’ve met during my recent travels for Supergoop! is more than ready for the warm, sunny weather ahead! While talking about safe family suncare at the Nordstrom Spring Trend Show in Dallas last month, I was asked how I get my own children as excited about using sunscreen as they are about playing outside in short sleeves. The answer I gave was that, in my house, we have been having conversations about safe suncare since my kids were old enough to talk. 

I admit that, as the creator of Supergoop! I probably talk more about UV protection than the average person—and have put terms like methylparaben and propylene glycol on my list of bad words. However, I always take the time to explain to my son and daughter how important it is to be mindful of taking good care of their skin every day. It is typical for kids to get 50 to 80 percent of their lifetime sun exposure before the age of 18, so these are critical years. 

When putting the basics of sun protection into language that’s meaningful for kids, I find that it’s helpful to share some fun facts: 

  • Skin is the body’s largest organ, which protects us against germs and keeps us healthy
  • The sun produces invisible ultraviolet rays that travel all the way down to the Earth (which sounds like science fiction, to my son’s delight!)
  • UV rays can hurt the skin by causing sunburn and creating wrinkles like on Mommy’s face (I explain that when I was little, we just didn’t know how damaging the sun was, so I have sun damage wrinkles that won’t ever go away.

So, with my mini 311 on suncare for kids, I hope you’ll start talking more regularly to your own children about applying—or maybe pretending to paint on— Supergoop! each day.   As we all enjoy spending more time outdoors this spring, knowing our kids understand the importance of sun protection makes enjoying the sunshine that much better.


Posted on April 7, 2011 5:19 PM | Permalink | Comments (View)
2011… New Products to Indulge In

And a happy new year to you! Sure, we may be a couple of weeks late ringing in 2011, but when I say we’ve been busy over here at the Supergoop! offices, it’s the understatement of the new year. In addition to creating a whole slate of new Supergoop! products for you to indulge in, I’ve been really preoccupied making my resolutions: Take a spin class. Try a cleanse diet. Wake up earlier every day, watch all 10 of the movies nominated for Oscars this year. Organize the music on my iPod. Make a home-cooked meal for my family—once a month.

While some of these declarations may seem overly optimistic (what mother of two do you know has the time to watch 10 movies?), there is one resolution I made long ago that I diligently keep every day of every year: The practice of safe sun protection for the entire family. And now Supergoop! is making it oh-so easy for you to add healthy, sun-centric skincare to your list of resolutions, too.

With a bevy of new products that bring innovative SPF to the market just in time for the spring-summer season—like the Save Face Collection, which launches at Nordstrom stores nationwide this week.  Our new sunscreen serum technology is first to permeate the U.S. market to deliver a superior, new UV-protective light-as-a-feather formula while allowing for the natural production of vitamin D in the skin at the same time.   If you’ve not experienced Supergoop! before, stop by any one of the Nordstrom or SEPHORA stores nationwide for our big 2011 launch events where we’ll unveil all sorts of fun, products, and surprises. Or, check us out on Facebook and enter to win our weekly giveaways.

So, consider Supergoop! your inspiration to keep at least one of your resolutions this year … and make this season (and the next) safe in the face of the sun.

Holly

Posted on January 31, 2011 4:52 PM | Permalink | Comments (View)
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