Songs of Summer

Can you believe it’s already the Fourth of July? Last time I checked, I was writing about the necessity of sunscreen in the dark weeks of winter, and now here we are, smack dab in the middle of summer.

As we all know, the heat can have interesting and not altogether pleasant effects on a person:  The need for ice cream, day and night.  And the overwhelming desire to listen to, at top volume, whatever “song of summer” currently is playing in heavy rotation (my vote for the season: “Meyrin Fields” by Broken Bells exclusively via, Pandora which blissfully allows me to listen to this song, ad nauseam, in every room of my house and control it all through my iPhone. Sheer genius, I tell you.).

The summer heat—and more specifically, the sun—has a much more profound effect on me: I become a broken record. As you know, I bang my drum for protection in the face of the sun all year long, but it really kicks into high gear post Memorial Day. And with the Fourth right around the corner, and the outdoor activity about to ramp up, you can bet that my husband, my kids, and even our family black lab is going to be running for cover from my UV-rant. And it doesn’t only have to do with the heat: My biggest struggle right now as Supergoop! continues to grow by leaps and bounds is my inability to turn off the aforementioned suncare-a-thon to allow for all of the other life experiences to go deeper than the epidermis. All this makes for an extremely boring friend, wife, and mother when a well-educated woman physically cannot find anything else to talk about outside of that one thing (whether it’s sunscreen or your kids or your golf game) that she considers herself pretty good at. Sometimes, I even bore myself with all of the nattering.

And, of course, this is the place where I could go on about how excessive exposure to the sun not only causes wrinkles but also increases your risk for developing skin cancer. And I could remind you that prevention is as simple as adding a single step to your morning routine (moisturizer first, followed by sunscreen, and then, if you’re so inclined, your makeup). Instead: I am challenging myself and you, to take the initiative to dampen the constant verbal stream of consciousness and to allow yourself to experience, learn, evolve a little bit more, and at the risk of sounding like a complete dork, commit to a small change that will make all of us a more exciting, more interesting person. If that means going on a hike with your brother instead of answering your emails, or taking that cell phone–free vacation with your family, or making a pact with yourself to do one thing to make you a healthier, better you (daily sun protection, perhaps?), then stop procrastinating and just do it. And don’t think I would just give you these marching orders and abandon you: I’d like to hear what your chosen summer experience is, and start a conversation, so write me at holly@supergoop.com. I’ll be happy to hear that I inspired even one person, aside from myself, to change things up in their lives.

Trust me when I say that turning off the chatter to turn on your whole mind and body will make us all better friends, better wives, better mothers, and more interesting human beings. You’ll thank me for it, I promise.  :)

Posted on June 28, 2011 9:19 AM | Permalink | Comments (View)
It’s what’s INSIDE that counts!

BE SUN SAVVY:
One of the greatest challenges of creating safe UV protection is balancing performance, texture and feel, and body-friendly ingredients. With the proposed changes to the FDA’s sunscreen guidelines still waiting approval, companies are labeling sun protective products with claims that, according to the Environmental Working Group’s 2009 Sunscreen Investigation, could not possibly be true.

BE SUN SMART:
Until the FDA guidelines are updated and consumers are finally provided more information on product labels to guide their purchases, companies are free to sell products that would be considered misbranded if the guidelines were already in place. So why do so many mass manufactured lines continue to use misleading marketing terms, such as “waterproof”, “sweatproof”, and “continuous protection”? Clearly, the lack of regulation has resulted in far too many exaggerated and inaccurate claims in advertising and labeling to gain market share. What’s a confused consumer to do?!

We’ve compiled our 2010 TOP TIPS for reading a sunscreen bottle to help you better understand what’s INSIDE!

  • Know how to spot common misleading claims:

Products claiming waterproof, hypoallergenic, dermatologist-approved, 8 hour or All-day/continuous protection, and/or Chemical Free, should make the consumer skeptical. According to the FDA, the above mentioned claims are unacceptable. If the brand is careless with their marketing lingo, how can we trust other claims for legitimacy as well? Do you want these products in your home or beach bag?

Look for recognized claims by the FDA and claims that can be substantiated with numbers, such as Clinically Tested, Water Resistant (up to 40 minutes) or Very Water Resistant (up to 80 minutes). While dermatologist approved sounds comforting, most dermatologists are not set up to perform stability, skin compatibility and UVA testing. It is the responsibility of the brand to ensure that the proper testing protocol is completed in independent, clinical labs and these results are transparent to the consumer. Ask for the clinical test results.

  • Read the Ingredient labels carefully:

The FDA requires over-the-counter manufacturers to disclose a complete active and inactive ingredient list on all SPF packaging. It doesn’t take long to spot the common cosmetic ingredients that are widely recognized as possibly carcinogens, endocrine disruptors, and allergens. (oxybenzone -also written as benzophenone-3, methylparaben, propylparaben, ethylparaben, propylene glycol, synthetic fragrances, dyes)

Ask the brand if their products contain any ingredients on the SIN (Substitute it Now!) list. The International Chemical Secretariat organization provides this list of 356 chemicals identified as substances of very high concern based on the criteria established by the new EU chemical regulation. These ingredients should be avoided in all cosmetics and sunscreens are no different. Where you’ll find one, you’ll often find many, so be sure to be a good label detective.

  • Look for SPF 30+ in combination with UVA Active Ingredients

The FDA currently has no regulations about what degree of UVA protection a sunscreen must provide in U.S. to be able to make the claim of “UVA/UVB” or “Broad-Spectrum”, so you won’t know how much protection you are actually getting by reading these claims on the bottle. Look for either Avobenzone (Parsol 1789) or alternatively, look for the whole particle physical blocks, Titanium Dioxide and Zinc. And remember, SPF numbers refer only to the ability to protect from UVB rays —they tell you nothing about UVA protection.

Finally, a few last words as a sunscreen manufacturer and a mom of two: While the challenge will continue for us to push for innovation in creating safe UV protection that meets European standards with beneficial natural ingredients, the challenge will continue for consumers to read and understand the labels, and make a commitment to form healthy habits that include everyday use of safe suncare products. For us, total brand transparency is a must. For our consumers, read your labels and ask questions. Together we can prioritize our health and the health of our environment.

Posted on March 31, 2010 2:08 PM | Permalink | Comments (View)
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