Prepare your skin for the holidays with Supergoop!
Posted on November 29, 2011 2:06 PM | Permalink | Comments (View)
We’re on GOOP.com! Supergoop! is featured on Gwyneth Paltrows blog with her favorite summer items to prepare for the beach.  Click here to read more!

We’re on GOOP.com!

Supergoop! is featured on Gwyneth Paltrows blog with her favorite summer items to prepare for the beach.  Click here to read more!

Posted on November 29, 2011 2:04 PM | Permalink | Comments (View)
It’s Your Skin…

With all of the extra time being spent outdoors this time of year, we wanted to take a minute to share an important, and inspiring story about one of our near and dear UV Sun Specialists, Elizabeth Seago.

Elizabeth and her 16-year old daughter Kate are both redheads with fair skin, which means they must always be especially vigilant when it comes to UV protection.  But Elizabeth wasn’t always this way. The cumulative effects of years of sun exposure (sans Supergoop!), and the occasional tanning bed use (if she only knew then what we all know now!) finally caught up with her, and last month she sent us a very scary text: “It’s Melanoma”.  Thankfully, Elizabeth and her doctor found the melanoma in time—and today she is even more dedicated to sharing the Supergoop! sun safety mantra as it is her personal one as well.  

Kate has been fortunate that the importance of using sunscreen at an early age has always been a priority in her family.  As an international model recently featured in Vogue Magazine, Kate has a beautiful, milky white complexion completely free of freckles.  And, using sunscreen every day, no matter what, has become a way of life for her just like brushing her teeth.  Kate applies, reapplies, and then reapplies again so that she will be much less likely to experience sun damage, and therefore less likely to have the same melanoma scare as her mother.

With this story, I challenge you to become even more vigilant about using your Supergoop! every day, no matter what your skin tone or your daily activity, and to refresh and reapply often.  As much as relaxing your mind AND body is a part of any summer break, you should never take a vacation from being smart (and super safe) in the sun! 

Posted on July 27, 2011 5:16 PM | Permalink | Comments (View)
Songs of Summer

Can you believe it’s already the Fourth of July? Last time I checked, I was writing about the necessity of sunscreen in the dark weeks of winter, and now here we are, smack dab in the middle of summer.

As we all know, the heat can have interesting and not altogether pleasant effects on a person:  The need for ice cream, day and night.  And the overwhelming desire to listen to, at top volume, whatever “song of summer” currently is playing in heavy rotation (my vote for the season: “Meyrin Fields” by Broken Bells exclusively via, Pandora which blissfully allows me to listen to this song, ad nauseam, in every room of my house and control it all through my iPhone. Sheer genius, I tell you.).

The summer heat—and more specifically, the sun—has a much more profound effect on me: I become a broken record. As you know, I bang my drum for protection in the face of the sun all year long, but it really kicks into high gear post Memorial Day. And with the Fourth right around the corner, and the outdoor activity about to ramp up, you can bet that my husband, my kids, and even our family black lab is going to be running for cover from my UV-rant. And it doesn’t only have to do with the heat: My biggest struggle right now as Supergoop! continues to grow by leaps and bounds is my inability to turn off the aforementioned suncare-a-thon to allow for all of the other life experiences to go deeper than the epidermis. All this makes for an extremely boring friend, wife, and mother when a well-educated woman physically cannot find anything else to talk about outside of that one thing (whether it’s sunscreen or your kids or your golf game) that she considers herself pretty good at. Sometimes, I even bore myself with all of the nattering.

And, of course, this is the place where I could go on about how excessive exposure to the sun not only causes wrinkles but also increases your risk for developing skin cancer. And I could remind you that prevention is as simple as adding a single step to your morning routine (moisturizer first, followed by sunscreen, and then, if you’re so inclined, your makeup). Instead: I am challenging myself and you, to take the initiative to dampen the constant verbal stream of consciousness and to allow yourself to experience, learn, evolve a little bit more, and at the risk of sounding like a complete dork, commit to a small change that will make all of us a more exciting, more interesting person. If that means going on a hike with your brother instead of answering your emails, or taking that cell phone–free vacation with your family, or making a pact with yourself to do one thing to make you a healthier, better you (daily sun protection, perhaps?), then stop procrastinating and just do it. And don’t think I would just give you these marching orders and abandon you: I’d like to hear what your chosen summer experience is, and start a conversation, so write me at holly@supergoop.com. I’ll be happy to hear that I inspired even one person, aside from myself, to change things up in their lives.

Trust me when I say that turning off the chatter to turn on your whole mind and body will make us all better friends, better wives, better mothers, and more interesting human beings. You’ll thank me for it, I promise.  :)

Posted on June 28, 2011 9:19 AM | Permalink | Comments (View)
311 on Suncare for Kids

With spring finally upon us, it seems that everyone I’ve met during my recent travels for Supergoop! is more than ready for the warm, sunny weather ahead! While talking about safe family suncare at the Nordstrom Spring Trend Show in Dallas last month, I was asked how I get my own children as excited about using sunscreen as they are about playing outside in short sleeves. The answer I gave was that, in my house, we have been having conversations about safe suncare since my kids were old enough to talk. 

I admit that, as the creator of Supergoop! I probably talk more about UV protection than the average person—and have put terms like methylparaben and propylene glycol on my list of bad words. However, I always take the time to explain to my son and daughter how important it is to be mindful of taking good care of their skin every day. It is typical for kids to get 50 to 80 percent of their lifetime sun exposure before the age of 18, so these are critical years. 

When putting the basics of sun protection into language that’s meaningful for kids, I find that it’s helpful to share some fun facts: 

  • Skin is the body’s largest organ, which protects us against germs and keeps us healthy
  • The sun produces invisible ultraviolet rays that travel all the way down to the Earth (which sounds like science fiction, to my son’s delight!)
  • UV rays can hurt the skin by causing sunburn and creating wrinkles like on Mommy’s face (I explain that when I was little, we just didn’t know how damaging the sun was, so I have sun damage wrinkles that won’t ever go away.

So, with my mini 311 on suncare for kids, I hope you’ll start talking more regularly to your own children about applying—or maybe pretending to paint on— Supergoop! each day.   As we all enjoy spending more time outdoors this spring, knowing our kids understand the importance of sun protection makes enjoying the sunshine that much better.


Posted on April 7, 2011 5:19 PM | Permalink | Comments (View)
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